![]() "We know our brand has everything athletes need to fuel Greatness," says Anuj Bhasin, chief brand officer at Gatorade. (Way to twist an obscure metaphor! Still, it fits.) ![]() A cultural continuum spanning decades unfolds-like some river of commerce, flowing to the sea, carrying us along for the ride. ![]() It's basically a clip show, but done so right. Along with M.J., Serena Williams and Lionel Messi appear, plus Jayson Tatum, Elena Delle Donne, Sydney McLaughlin and more. Clips of sports legends in their prime segue into footage of contemporary athletes. Titled "The Way to Be Great," and developed with TBWA\Chiat\Day L.A., the spot serves as a bridge between generations, a merging of past, present and future.
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